Marketing Management Systems
Marketing management systems are designed to make marketing managers more effective decision makers in this electronic era. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions. Enabling managers to be able to: Marketing Plan, Execution, and Evaluation.
- A MMS brings together many different kinds of data, people, equipment, and procedures to help an organization make better decisions.
- MMS not only indicates how things are going, but also why and where performance is failing to meet the plan.
- MMS produce fixed, regularly scheduled reports to middle and operational level managers to identify and inform structured and semi-structured decision problems.
- A MMS can provide endless benefits to any organization including: enabling managers to share information and work together virtually, helping marketers collaborate with customers on product designs and customer requirements, and addressing operational needs through customer management systems.